Animation and Visual Effects

Animation & Visual Effects

The UK’s animation and visual effect industry is one of the highest barometers in the world. Big number of blockbuster movies, TV commercial and TV series have been created in the UK based post-production companies, such as Aardman Studio, Double Negative, The Mill, Moving Picture (MPC), and many more, ranging from animations like Shaun the Sheep, Lego the Movie, to real life action movies like Man of Steel, Ironman, to Maleficent, Godzilla and many more. This particular industry offers a huge range of exciting career opportunities for multi-skilled individuals with the motivation to succeed.

Staffordshire University and APIIT offer the right programmes for you who want to be involved in the industry of animation & visual effect. Whether you’d like to develop your knowledge, sense and skill in character animation or being a director of your future movie, you will experience the whole learning process from industry-experienced lecturers. You will also gain technical, creative, presentation and problem solving skill that are highly valued across a wide range of professions.

Through our programme, you will also learn how to create a mind blowing show reel of animation and VFX. Showing some “before and after” footage of visual effect is commonly used for CGI artist, while some short animation or real life action are also popular to be your show case.


If you really love animated movies from Pixar, Dreamworks or Disney, it means this programme is the one for you. You will learn the process of creating series of character design, vehicles and props, background lay-out, traditional animation to the computer animation. Imagination and drawing skill is essential for this particular study.

If you think as an ‘imaginative’ artist, who feels at home in the virtual world, you should consider this course. You’ll learn how to create and adapt your ideas to meet specific needs in film or games, or in modelling virtual environments; visuals which might include characters, vehicles, objects, sets or backgrounds.